We are looking for a skilled and strategic Social Media Strategist to lead and execute impactful social media campaigns for both our in-house brands across the Indian and US markets. This role is ideal for someone who thrives on data-driven storytelling, understands diverse audience behaviors, and knows how to align content strategy with business objectives. You’ll be responsible for building a strong social presence, driving engagement, and supporting brand visibility and lead generation through intelligent content planning, timely execution, and cross-functional collaboration.

Key Responsibilities

• Develop and execute tailored social media strategies for both Indian and US markets to build brand presence, drive engagement, and support lead generation.
• Manage and grow social media accounts across platforms like Instagram, Facebook, LinkedIn, Twitter, and others.
• Plan and oversee content calendars, ensuring alignment with marketing goals, seasonal relevance, and brand tone.
• Collaborate with internal teams including content creators, designers, and marketers to produce engaging and visually appealing content.
• Launch and monitor social media campaigns, adjusting based on performance analytics and industry trends.
• Track KPIs and engagement metrics using analytics tools; report performance insights and optimize future content accordingly.
• Stay informed about platform updates, audience behaviors, and emerging trends to keep strategies innovative and relevant.
• Monitor and engage with social media communities, responding to comments, messages, and inquiries to maintain a positive brand reputation.
• Ensure consistency in messaging, tone, and visual style across all platforms.

Desired Skills

• Minimum 5 years of experience in social media strategy, content planning, and campaign execution.
• Proven ability to plan and manage content across multiple platforms with a consistent voice and approach.
• In-depth understanding of social media algorithms, engagement tactics, and community building strategies for Indian and US audiences.
• Proficiency with social media management and analytics tools (e.g., Meta Business Suite, LinkedIn Analytics etc.).
• Strong communication and creative writing skills, with the ability to tailor messaging based on platform and audience.
• Experience handling multiple accounts and delivering under tight deadlines.
• Strategic thinker with a hands-on attitude and results-oriented mindset.

Nice to Have

• Prior experience working with US-based B2B service companies or digital agencies.
• Exposure to paid social media campaigns and performance optimization techniques.
• Basic knowledge of graphic design tools like Canva or Adobe Creative Suite.
• Familiarity with influencer collaboration strategies or community-based marketing.