We are seeking an experienced Social Media Strategist with expertise in managing social media accounts and executing social media strategies for both Indian and US market. This role is primarily responsible for developing and implementing social media strategies for our own brands and our clients, both in India and the US. The ideal candidate should have expertise in audience engagement, brand positioning, content strategy, and campaign execution.
Responsibilities:
- Develop and implement social media strategies to increase brand awareness, engagement, and lead generation
- Manage and oversee social media accounts across platforms such as Instagram, Facebook, LinkedIn, Twitter, and others
- Plan and create engaging, high-quality content aligned with marketing objectives and brand identity
- Execute social media campaigns tailored for both Indian and US audiences
- Conduct research and stay updated on the latest social media trends, tools, and best practices
- Collaborate with content creators, designers, and marketing teams to ensure a cohesive brand presence
- Analyze performance metrics, generate reports, and optimize strategies based on insights
- Monitor and respond to audience interactions, ensuring a strong community presence
Desired Skills:
- 5+ years of experience in social media strategy, content planning, and campaign management
- Strong understanding of social media trends in both Indian and US markets
- Proven ability to develop and execute successful social media strategies
- Experience with social media analytics tools to track performance and optimize campaigns
- Excellent communication skills, creative thinking, and attention to detail
- Ability to manage multiple accounts and meet deadlines efficiently