Every client account needs someone who can own the SEO work directly — audits, strategy, content planning, and reporting — without needing to be walked through the fundamentals. The SEO Strategist is that person: an experienced individual contributor who manages their own portfolio of client accounts end-to-end, working closely with the SEO Strategy Lead on strategy and complex technical issues, while taking full responsibility for day-to-day execution and results.
This role is for someone who enjoys:
- Running a client account independently, from audit through reporting
- Getting hands-on with technical SEO, content strategy, and on-page work in the same week
- Communicating clearly with clients and internal teams without needing everything escalated
- Building toward a lead or strategy-owner role over time
If you’re someone who wants real ownership over your own accounts, with a clear growth path toward more strategic and client-facing responsibility, this role gives you room to prove that.Organic growth doesn’t happen by accident — it happens because someone owns the strategy, sets the technical standard, and makes sure the whole team executes to that bar. At Rivulet IQ, the SEO Strategy Lead is that person: a senior individual contributor and team leader who drives results on their own client portfolio while raising the quality of everyone else’s work around them.
What you’ll really be doing
1. Client Account Ownership
- Manage a portfolio of client SEO accounts — from onboarding and audit through execution and reporting
- Develop SEO strategies aligned to each client’s business objectives and competitive landscape, in coordination with the SEO Strategy Lead
- Conduct technical, on-page, content, and off-page audits, and translate findings into prioritized action plans
- Support SEO planning for website launches, redesigns, and migrations, ensuring rankings and indexing are protected
2. Technical SEO Execution
- Identify and resolve crawlability, indexation, redirect, schema, and site architecture issues
- Optimize Core Web Vitals, page speed, and mobile performance
- Collaborate with the development team to implement SEO recommendations correctly and on schedule
- Monitor technical SEO health across active accounts using tools like Screaming Frog, Google Search Console, and Ahrefs
- Escalate complex technical problems to the SEO Strategy Lead with clear context
3. Content & On-Page Strategy
- Build keyword-focused content strategies and detailed content briefs for your accounts
- Conduct keyword research, intent mapping, topic clustering, and competitor gap analysis
- Optimize meta tags, heading structure, internal linking, and page architecture
- Work closely with content writers and designers to embed SEO requirements from the brief stage
4. Reporting & Client Communication
- Track and report on organic traffic, keyword rankings, conversions, and engagement metrics across your accounts
- Produce clear, structured performance reports connecting SEO activity to business outcomes
- Participate in client calls and status updates, with the SEO Strategy Lead present for high-stakes or strategic conversations
- Flag risks, opportunities, and algorithm-related impacts to the SEO Strategy Lead proactively
5. AI-Driven SEO & AEO Support
- Apply AEO practices — structured data, entity optimization, FAQ and schema markup — under guidance from the SEO Strategy Lead
- Use AI tools for keyword clustering, content optimization, gap analysis, and reporting efficiency
- Stay current on algorithm updates, AI search developments, and emerging SEO practices
6. Cross-Team Collaboration
- Work with the development team on technical implementation, communicating requirements clearly
- Coordinate with Project Managers to ensure SEO tasks are properly scoped and tracked within timelines
- Collaborate with designers to ensure UX decisions don’t compromise SEO
- Support the SEO Strategy Lead on documentation, SOPs, and process improvements
Who will thrive in this role
- You can run a client account independently without needing constant oversight
- You’re comfortable moving between technical audits, content strategy, and client updates
- You communicate clearly and proactively, flagging issues before they become problems
- You want to build toward more strategic ownership and client-facing responsibility over time
- You document your work clearly enough that others can pick it up if needed
Qualifications & Skills
Experience
- 5+ years of hands-on SEO experience with a track record of measurable organic growth across client accounts
- Agency background preferred — experience managing clients across different industries and CMS platforms
Must Have Skills
- Solid technical SEO fundamentals: crawl budget, indexation, canonical handling, redirect mapping, schema, and site architecture
- Ability to read HTML source and structured data outputs to identify implementation issues
- WordPress SEO experience — Yoast/RankMath configuration, plugin conflicts, CMS-level technical issues
- Shopify SEO experience — collection and product page structure, canonical issues
- Strong keyword research, content strategy, and on-page optimization skills
- Clear written and verbal communication — comfortable on client calls with support from the SEO Strategy Lead
- Experience working with international clients, particularly US-based accounts, is a plus
Tools & Platforms
- Screaming Frog, Google Search Console, Ahrefs, SEMrush, Looker Studio
- AI tools for keyword clustering, content optimization, and reporting
Nice to Have
- JavaScript SEO awareness — understanding how rendering affects crawlability on JS-heavy sites
- Familiarity with an additional CMS (Webflow, Squarespace, Wix, or custom builds)
- Exposure to large-scale site migrations
- Understanding of CRO and UX principles as they relate to organic performance
- SEO certifications (Ahrefs Academy, SEMrush, Google Analytics, or similar)
What this role offers
- Real ownership of a client portfolio, not just task-level execution
- Direct mentorship from the SEO Strategy Lead on strategy and technical depth
- Exposure to AI-driven SEO and AEO work
- A clear growth path toward a lead or strategy-owner role