WooCommerce
Development.

WooCommerce
Your products have 14 configurable options, tiered pricing by volume, and need to sync with a 10-year-old ERP every 15 minutes. That is not a Shopify problem. That is a WooCommerce build.
Rivulet IQ builds WooCommerce stores for businesses that need custom product configurators, subscription billing, multi-vendor marketplace functionality, wholesale pricing tiers, and deep integrations with ERP, CRM, and fulfillment systems. WordPress flexibility, commerce-grade reliability.

The Platform

Why WooCommerce Still Wins.

Not the easy default. The strategic choice for businesses that want ecommerce on their terms — full customization, complete code ownership, and the freedom to build what no hosted platform can replicate.

01

36%

02

7M+

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1,000+

04

8

Market Leader

36% of all online stores run on WooCommerce — the largest share of any single ecommerce platform. The only solution that runs natively on WordPress, unifying content and commerce in a single dashboard.

Global Scale

Over 7 million active installations worldwide. From single-product stores to multi-vendor marketplaces processing thousands of orders per day.

Extension Ecosystem

Over 1,000 extensions in the official WooCommerce marketplace, plus the entire WordPress plugin library. Payments, shipping, subscriptions, and analytics — all extensible.

Capability Areas

Eight core disciplines our team delivers: custom themes, subscriptions, product configurations, payments, headless commerce, marketplaces, migrations, and performance optimization.

Deep Expertise

What We Build With WooCommerce.

Not basic store setups. Production-tested expertise from years of building ecommerce platforms that scale, integrate deeply, and convert.

Custom WooCommerce Themes

Ground-up storefronts built from design to production. Custom product displays, category architecture, and checkout flows — no page builder bloat.

Subscriptions and Memberships

Recurring revenue models with WooCommerce Subscriptions. Tiered access, member-only content, renewal automation, and flexible billing cycles.

Custom Product Types

Variable products, composite products, bundles, and beyond. Dynamic pricing, conditional fields, and product relationships for complex business models.

Payment Gateway Integration

Stripe, PayPal, Square, and custom gateways integrated seamlessly. Subscription support, local payment methods, and PCI-compliant architecture.

REST API and Headless Commerce

WooCommerce REST API for decoupled architectures. React frontends, static site generators, or mobile apps — all powered by WooCommerce backend.

Multi-vendor Marketplaces

Dokan, WCFM, and custom vendor solutions. Multi-shop networks with vendor management, commission handling, and independent storefronts.

Platform Migrations

From Shopify, Magento, or BigCommerce to WooCommerce. Complete data migration, URL rewrites, SEO preservation, and zero-downtime transitions.

Performance and Scale

High-traffic store optimization, database tuning, caching strategies, and CDN integration. Core Web Vitals for ecommerce, built to handle scale.

Under the Hood

Where Complexity Meets Precision.

Three areas where WooCommerce projects demand the deepest technical expertise — and where our team consistently delivers.

Custom Themes
Every WooCommerce theme we build starts from a blank canvas. Custom product grids, filterable category pages, dynamic cart logic, and checkout flows designed around conversion — not a page builder’s limitations. Semantic HTML, performance-first CSS, and accessibility baked in from the first commit. The result is a storefront that loads fast, ranks well, and feels like the brand it represents.
Subscriptions and Memberships
WooCommerce Subscriptions powers everything from monthly product boxes to tiered SaaS access. We build the logic around it — free trials, proration rules, upgrade and downgrade paths, billing cycle flexibility, and member-only content gating. Integrated with Stripe or PayPal for automated recurring billing. Renewal automation and churn management built into the workflow, not bolted on afterward.
Headless Commerce
WooCommerce REST API and WPGraphQL open the door to decoupled architectures. React, Vue, or Next.js on the frontend. WooCommerce handling products, orders, inventory, and payments on the backend. Full separation of concerns with complete data access. Ideal for businesses that need lightning-fast frontends, multi-channel distribution, or progressive web app experiences without sacrificing WooCommerce’s commerce engine.

Project Types

The WooCommerce Stores We Build.

WooCommerce does not lock you into one store model. These are the project types our team builds most often — each with its own architecture, plugin stack, and delivery approach.

Content + Commerce

Blog-driven storefronts where editorial content fuels product discovery. WordPress content engine integrated with WooCommerce product catalog. One platform, one SEO strategy.

Subscription Platforms

Recurring revenue models with tiered access, member-only content, free trials, and flexible billing cycles. WooCommerce Subscriptions with custom logic for complex membership businesses.

Multi-vendor Marketplaces

Multi-seller platforms with vendor management, commission structures, and independent storefronts. Dokan, WCFM, or fully custom vendor solutions that scale with growth.

Product Configurators

Variable products, composite products, custom bundles, and build-your-own experiences. Dynamic pricing and visual configurators for businesses with complex product logic.

B2B and Wholesale Portals

Tiered pricing, role-based catalog visibility, bulk ordering, quote requests, and net payment terms for businesses selling to retailers and distributors.

Headless WooCommerce

Decoupled architecture with WooCommerce backend and React, Vue, or Next.js frontend. REST API and WPGraphQL for modern, performance-first development.

Our Process

How a WooCommerce Project Flows.

Every WooCommerce project follows a structured delivery process — from discovery through launch. No guesswork. No scope surprises.

01

Discovery and Store Audit

We review the brief, audit the current platform if applicable, map the product catalog structure, and define the WooCommerce architecture and plugin stack.

02

Product Architecture

Product types, category taxonomy, attribute structure, pricing rules, inventory logic, and shipping zones — all mapped before any code is written.

03

Custom Theme Build

Figma to WooCommerce. Product pages, category layouts, cart, and checkout — clean, semantic code with no page builders and no template compromises.

04

Plugin and Integration

Payment gateways, shipping providers, email platforms, analytics, and ERP connections configured and tested against real transaction flows.

05

Testing and Optimization

Checkout flow testing across devices and browsers. Load testing for traffic spikes. Core Web Vitals optimization. Security hardening for ecommerce compliance.

06

Launch and Handoff

Staged deployment with a rollback plan. Post-launch monitoring for 72 hours. Complete documentation and training delivered so your team owns every aspect of the store.

Platform Fit

Is WooCommerce The Right Choice?

Sometimes it is. Sometimes it is not. We will tell you the truth either way — and build on whichever platform serves your business best.

WooCommerce Excels When

  • You already run WordPress and need integrated ecommerce without platform fragmentation
  • Content-plus-commerce model where editorial drives product discovery
  • Custom product logic required — subscriptions, variable configurations, bundles, or complex pricing
  • Full code ownership matters — no platform fees, no revenue share, no vendor lock-in
  • Integration-heavy businesses needing ERP, CRM, and fulfillment system connections via REST API

Consider Alternatives When

  • Pure SaaS simplicity is preferred — Shopify handles most standard ecommerce with no code and managed infrastructure
  • Enterprise B2B complexity with large catalogs and advanced pricing — BigCommerce may be a stronger foundation
  • No WordPress expertise in house — the learning curve adds cost and maintenance overhead
  • Highly variable traffic patterns where serverless platforms handle spikes better than traditional hosting

The Comparison

Own it Or Rent It.

Both platforms power millions of stores. The difference is not quality — it is philosophy. One gives you convenience. The other gives you control.

Hosted Platforms

Convenient, but You Rent the Store

Monthly subscriptions plus transaction fees on every sale. You customize within the platform’s framework, on their terms. App marketplaces offer pre-built functionality, but you work within the boundaries of what they allow. Hosting, security, and updates managed automatically — zero server responsibility, zero control.

8,000+

Apps within a closed ecosystem

WooCommerce

Full Ownership, Full Control

Free and open-source — you pay only for hosting and standard payment processing rates. Every line of code is yours. No platform lock-in, no revenue share. 60,000+ WordPress plugins, custom theme development, and the ability to build any checkout flow, product type, or integration from scratch.

60,000+

Plugins in the WordPress ecosystem

Same products, same customers, same revenue — one model charges you for the privilege. The other lets you keep it.

In Practice

Real Stores. Real Control.

WooCommerce works best when the business needs something a hosted platform cannot deliver. Here are three examples.

Custom Product Configurator

The problem: A custom furniture manufacturer needed customers to configure dimensions, materials, and finishes before ordering. Off-the-shelf product option plugins could not handle conditional pricing based on 200+ material combinations.

What we built: WooCommerce with a custom product configurator — step-by-step builder with real-time pricing, 3D preview thumbnails, and conditional logic that adjusted lead times based on material availability. ACF powered the backend so the client managed materials without developer help.

The outcome: Quote requests dropped 70% because customers self-served through the configurator. Average order value increased 15% when buyers could see upgrade options in real time. The client added 40 new materials in the first month without filing a single support ticket.

Membership + eCommerce Hybrid

The problem: A professional association sold annual memberships, event tickets, and branded merchandise — all through separate systems. Members had to create three different accounts. Renewal rates were declining because the process was too fragmented.

What we built: WooCommerce with WooCommerce Memberships and Subscriptions. Single sign-on across the entire site. Members-only pricing on merchandise, automatic event ticket discounts based on tier, and renewal reminders triggered through AutomateWoo.

The outcome: Membership renewal rate improved 23%. Merchandise revenue from members increased 40% once member-only pricing became visible. The association retired two legacy systems and saved $14,000 per year in SaaS fees.

Multi-vendor Marketplace

The problem: A regional food cooperative wanted a marketplace where local farmers could list products, manage inventory, and receive payouts — without the 15% platform fee charged by existing marketplace solutions.

What we built: WooCommerce with Dokan multi-vendor plugin. Vendor dashboards for product management, order fulfillment, and earnings tracking. Automated commission splits via Stripe Connect. Customers could shop across vendors with a single cart and checkout.

The outcome: 28 vendors onboarded in the first quarter. Platform fees dropped from 15% to 5% (hosting and processing costs only). The cooperative retained full ownership of customer data and vendor relationships — no third-party platform dependency.

Start a WooCommerce Project.

Tell us about your ecommerce requirements. Scope estimate and timeline within 48 hours — no commitment, no sales pitch.

FAQ.

Always custom. We build themes from scratch for every project. No pre-built themes. No multipurpose templates. Every storefront is tailored to the brand, the product catalog, and the customer journey.

Shopify is SaaS simplicity — managed hosting, app marketplace, fast launches. WooCommerce is full ownership — no platform fees, unlimited customization, and the entire WordPress ecosystem. We build both and advise based on your specific business requirements.

Yes. WooCommerce Subscriptions integrated with custom logic for tiered access, free trials, billing cycles, proration, and churn management. Whatever the recurring revenue model, we have the expertise to build it.

Yes. Complete product, order, and customer data migration from any platform. URL rewrites preserve SEO. Zero-downtime cutover. Your customers experience no disruption during the transition.

Yes. Dokan and WCFM for multi-vendor storefronts, or custom vendor platforms from scratch. Vendor management, commission handling, separate dashboards, and storefront customization all built in.

Caching at every layer — page-level, object-level, and database-level. CDN for static assets. Optimized database queries. Lazy loading. Core Web Vitals optimization. We design for scale from day one.

Yes. WooCommerce REST API and WPGraphQL power React, Vue, Next.js, or static site frontends. Full data access, custom business logic in the frontend, and the flexibility modern development demands.