Our Approach
Other providers hand over an audit report and walk away. We hand over a fixed website.
We crawl the site, analyze server responses, test rendering, and document every technical issue with severity, location, and recommended fix.
Not all issues are equal. We rank findings by impact on rankings and traffic, then build an implementation plan in the order that moves the needle fastest. A broken canonical tag on your highest-traffic page gets fixed before a minor redirect chain on a page nobody visits.
Our development team executes every fix — from server configuration to on-page markup. We test, verify, and monitor after deployment.
What Most People Get Wrong
The most common technical SEO mistake is treating an audit as the deliverable. An audit is a diagnosis. Without implementation, it is a document that sits in a shared drive while the problems continue affecting your rankings. The value is in the fixing, not the finding. If you already have an audit report from another provider and just need someone to implement the fixes — we do that too.
What We Fix
Robots.txt configuration, XML sitemaps, crawl budget optimization, noindex/nofollow auditing, canonical tags, redirect chains. These are the issues that prevent Google from even seeing your content.
URL structure, internal linking hierarchy, breadcrumb implementation, pagination, faceted navigation, orphan pages.
Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift. Server optimization, render-blocking resources, image delivery.
JSON-LD structured data for Organization, LocalBusiness, Product, FAQ, HowTo, Article, BreadcrumbList, and custom schemas. Schema tells Google what your content means, not just what it says.
Image compression, lazy loading, CSS/JS minification, font optimization, caching headers, CDN configuration.
Mobile rendering, viewport configuration, tap target sizing, font scaling, mobile usability errors.
SSL certificate configuration, mixed content fixes, HSTS headers, security header implementation.
Hreflang implementation, language targeting, geo-targeting configuration, international URL structure. For businesses that serve multiple countries or languages.
Server log analysis to understand how Googlebot crawls your site — what gets crawled, what gets ignored, and where crawl budget is wasted. The diagnostic tool that reveals what Google actually does on your site versus what you think it does.
Real-Life Example — Crawl & Indexation
A 2,000-page ecommerce site had 40% of its product pages not indexed. The cause: a misconfigured robots.txt that blocked the entire /products/ directory, combined with redirect chains that exceeded Google’s crawl depth limit. We fixed the robots.txt, resolved 340 redirect chains, submitted updated sitemaps, and within 6 weeks, indexed page count increased from 1,200 to 1,860. Organic traffic to product pages increased 34% in the following quarter.
Real-Life Example — Core Web Vitals
A professional services website had a Largest Contentful Paint of 6.2 seconds on mobile — well above Google’s 2.5-second threshold. The causes: unoptimized hero images (4MB each), render-blocking CSS, and no server-side caching. We compressed and converted images to WebP, implemented critical CSS inlining, configured server caching, and added a CDN. LCP dropped to 1.8 seconds. The site moved from “poor” to “good” in Google’s Core Web Vitals assessment within 3 weeks.
Our Process
Every fix follows a strict process — scope, implement, test, verify, document. Nothing gets deployed without QA. Nothing goes undocumented.
Define the exact change needed, the files affected, and the expected outcome.
Implement the fix in a staging environment where it can be tested without risk to the live site.
Run automated and manual tests — crawl, render, validate structured data, check page speed impact.
Push to production with monitoring in place. Verify the fix is live and working as intended.
Every change logged with before/after evidence so you have a complete record of what was done and why.
What We Use
| Category | Tools |
|---|---|
| Crawling & Analysis | Screaming Frog, Sitebulb, Google Search Console |
| Performance | Google PageSpeed Insights, GTmetrix, WebPageTest |
| Schema | Google Rich Results Test, Schema.org Validator |
| Monitoring | Ahrefs, Semrush, Google Search Console |
| Log Analysis | Screaming Frog Log Analyzer, custom scripts |
Honest Assessment
Getting Started
01
CMS login, hosting panel access, and Google Search Console. We need the ability to make changes in a staging environment and deploy to production.
02
If you already have a technical SEO audit from another provider, share it. We will validate the findings and use it as a starting point rather than duplicating work.
03
Which pages matter most to your business? Where does revenue come from on the site? This helps us prioritize fixes by business impact, not just technical severity.
Describe the issue — ranking drops, crawl errors, speed problems, or just a general sense that something is wrong — and we will scope the fix.
We work in staging first. Nothing goes live without your approval.
FAQ.
Both. We audit, prioritize, and implement. If you already have an audit, we skip straight to implementation. The deliverable is a fixed website, not a document.
Always. Every fix is implemented and tested in staging before touching the live site. We coordinate production deployment with your team.
WordPress (our primary platform — 90% of our website work), Shopify, custom PHP/Laravel applications, and most platforms where we can access the codebase or server configuration. For platforms with limited technical access, we assess what is possible during scoping.
It depends on the size and complexity of the site. A focused engagement for a 100-page site typically takes 2-4 weeks. Large ecommerce sites with thousands of pages and complex architecture may require 6-8 weeks. We provide a detailed timeline after the audit phase.
Yes. After the initial implementation, we offer monthly technical SEO monitoring — crawl audits, Core Web Vitals tracking, indexation monitoring, and proactive fixes before problems affect rankings.
Common situation. We assess the current state without assigning blame and fix what needs fixing. We also document every change so the next developer or your current team understands what was done and why.