Looker Studio
Dashboards.

Reports your team will actually use.
Custom dashboards that transform raw data into clear, automated reports — always current, zero manual effort. — GA4, Search Console, ad platforms, and CRMs in one unified view.
We connect every data source your team relies on and build dashboards that answer real business questions. No more monthly spreadsheet exports. Your leadership team sees performance across every channel, updated automatically, in a format that drives decisions.

The Reporting Problem

Reporting Should Not Take All Day.

Manual Exports

Your team spends hours every month pulling data from different platforms, copying into spreadsheets, formatting charts, and assembling PDFs that take 30 minutes to read and 5 minutes to understand.

Disconnected Data

GA4 says one thing. Google Ads says another. Social platforms tell a different story. Nobody has the single source of truth because the data lives in 5 different tools with 5 different interfaces.

Generic Templates

Standard reports show the same metrics everyone sees. No context, no insights, no story — just raw numbers that raise more questions than they answer.

No Actionable Insights

The report shows what happened. But it never answers the question stakeholders actually care about: what should we do next?

What Most People Get Wrong

More Metrics is Not Better Reporting.

The most common reporting mistake is building dashboards that show everything instead of showing what matters. A dashboard with 47 metrics and 12 tabs is not comprehensive — it is unusable. The best dashboards answer 3–5 specific business questions clearly.

“Is our organic traffic growing?” “Which campaigns are generating the best ROI?” “Where are we losing leads in the funnel?” Start with the questions your leadership team actually asks, then build the dashboard that answers them.

What We Build

Six Dashboards. Every Channel Covered.

SEO Performance

Organic traffic, keyword rankings, technical health, content performance, backlink growth. Everything your SEO program needs to prove results.

Paid Media

Campaign spend, ROAS, conversion paths, audience performance, creative analysis. Cross-platform reporting that connects ad spend to actual revenue.

Social Media

Engagement metrics, audience growth, content performance, sentiment trends. See what is working across every social channel.

eCommerce

Revenue, average order value, cart abandonment, product performance, customer lifetime value. The metrics that drive ecommerce decisions.

Lead Generation

Form submissions, cost per lead, lead quality scoring, pipeline attribution. Track every lead from first touch to closed deal.

Executive Summary

Cross-channel roll-up, KPI scorecards, month-over-month trends, ROI summary. One page that tells leadership everything they need to know.

Real-World Impact

18 Hours a Month to 30 Minutes.

A mid-size ecommerce company spent 18 hours per month building performance reports — pulling data from GA4, Google Ads, Meta Ads, and Klaviyo into a spreadsheet, formatting charts, writing commentary, and assembling a PDF for the leadership meeting. The data was always 2–3 days old by the time it was presented.

We built 3 automated dashboards: paid media performance (ROAS by channel and campaign), ecommerce revenue (product-level attribution), and an executive summary (cross-channel KPI scorecard). Monthly reporting time dropped to 30 minutes of reviewing dashboards and adding strategic commentary. Leadership now checks performance whenever they want — not just at monthly meetings.

What Connects

800+ Data Connectors. Your Data in One Place.

Looker Studio supports 800+ data connectors. If the platform has an API or data export, we can probably connect it. Here are the sources we work with most.

Category Platforms
Analytics Google Analytics 4, Google Search Console
Advertising Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads
Social Instagram, Facebook, LinkedIn, TikTok
Email Mailchimp, Klaviyo, HubSpot
Ecommerce Shopify, WooCommerce, BigCommerce
CRM HubSpot, Salesforce, Pipedrive
Custom Google Sheets, BigQuery, MySQL, PostgreSQL

Our Process

Four Steps to Your Dashboard.

  1. 01

    Discovery

    We identify your KPIs, data sources, and reporting questions. What does your leadership team need to see? What decisions should the dashboard support? This shapes everything.

  2. 02

    Architecture

    Data source connections, blending configuration, and dashboard wireframe. You approve the structure before we build.

  3. 03

    Build

    Dashboard development with custom visualizations, calculated metrics, and interactive filters. Branded to your company identity — logo, colors, typography.

  4. 04

    Delivery and Training

    Dashboard deployed, documentation delivered, and a recorded walkthrough so your team knows how to read, filter, and share the reports.

Honest Assessment

Is a Custom Looker Studio Dashboard Right for Your Business?

Makes Sense When

  • You spend hours each month building reports manually. If someone pulls data from multiple platforms, formats it in a spreadsheet, and assembles a PDF — that entire process is automatable.
  • Your data lives in 3+ platforms that do not talk to each other. Looker Studio connects them into one view. No more logging into 5 different tools to understand performance.
  • Leadership wants real-time visibility, not monthly snapshots. Dashboards refresh automatically. Stakeholders can check performance whenever they want, not just at scheduled reporting meetings.
  • You want to track marketing ROI across channels. Cross-channel attribution — connecting ad spend, organic traffic, email revenue, and conversion data — requires a centralized reporting layer.

Probably Not the Right Move When

  • Your data sources are not set up correctly. A dashboard is only as good as the data it pulls from. If GA4 is not tracking conversions or ad pixels are not firing correctly — fix the data sources first. Our GA4 & GTM Setup service handles this.
  • You need advanced statistical analysis. Looker Studio is a visualization and reporting tool. For predictive modeling, machine learning, or complex statistical work, BigQuery or a dedicated analytics platform is more appropriate.
  • Your data lives in one platform that already has good reporting. If all your data is in HubSpot and its built-in reports meet your needs, a Looker Studio layer may be redundant.

Stop Building Reports Manually.

Tell us what data you need to see and where it lives. We will build an automated dashboard that replaces the monthly spreadsheet marathon — branded, interactive, and always current.

We start by understanding your reporting questions before designing the dashboard structure.

FAQ.

Yes. Looker Studio dashboards are interactive — users can filter by date range, campaign, channel, or any custom dimension. They can also export to PDF anytime.

Looker Studio pulls data in near real-time for most sources. We typically configure daily refreshes, but can set up more frequent pulls for time-sensitive campaigns.

Most likely. Looker Studio supports 800+ data connectors. If the platform has an API or data export, we can usually connect it.

Yes. Every dashboard comes with a recorded walkthrough and written documentation covering how to read, filter, and share the reports.

Yes. Many businesses need an executive summary for leadership, a detailed performance dashboard for the marketing team, and a simplified view for other stakeholders. We build each view tailored to its audience.

Standard dashboards take 1–2 weeks. Complex multi-source dashboards with custom calculations and data blending may take 3–4 weeks. We provide a specific timeline after the discovery phase.