Content
Marketing.

Content that drives traffic.
Data-driven strategy grounded in keyword research, audience intent, and competitive analysis. — Every piece of content ties to a search opportunity and a business goal.
You get a clear content roadmap — what to publish, when to publish it, and exactly why each piece exists. We handle strategy, writing, optimization, and distribution so your content actually reaches the people searching for what you offer.
Why Content Alone Is Not Enough

Publishing Without a Strategy is Just Making Noise.

Publishing Without Purpose

Blog posts go live on a schedule but without keyword targeting, audience research, or competitive context. Content exists, but it does not rank and does not convert.

No Topical Authority

Scattered content across random topics. Google cannot identify the site as an authority on anything because there is no strategic depth in any one area.

Ignoring Search Intent

Long-form content written for keywords that need short answers. Product pages targeting informational queries. The format does not match what the searcher wants.

No Measurement Framework

Content gets published but never measured. No tracking of which pieces drive traffic, which convert, which need updating, and which should be removed.

What Most People Get Wrong

A Publishing Schedule is Not a Strategy

“We need 4 blog posts per month” is not a strategy — it is a production quota. A strategy answers: What topics build topical authority? Which keywords have realistic ranking potential? What format matches the search intent? How does each piece connect to the next? Publishing 4 strategic pieces per month outperforms 12 random ones every time.

The Approach

Three Pillars. One Strategy.

  1. 01

    Research

    Everything starts with data. We analyze your market, audience, and competitors before writing a single word.

    • Keyword research & clustering
    • Competitive content audit
    • Search intent mapping
    • Content gap analysis
    • Audience alignment
  2. 02

    Plan

    A documented strategy that connects every piece of content to a business goal and a search opportunity.

    • Topic cluster architecture
    • Editorial calendar (3–6 months)
    • Content briefs for every piece
    • Internal linking strategy
    • Distribution & promotion plan
  3. 03

    Measure

    Every piece of content gets tracked against clear KPIs so you know what is working and what needs adjustment.

    • Organic traffic by content piece
    • Keyword ranking progression
    • Conversion attribution
    • Content decay identification
    • ROI by content type
Real-World Result

Regional Accounting Firm — 340 to 2,100 Monthly Organic Visits

A regional accounting firm had published 60+ blog posts over 3 years with no keyword strategy. Monthly organic traffic: 340 visits. Our content audit found that 42 of the 60 posts targeted no specific keyword, 11 posts cannibalized each other (multiple posts targeting the same search intent), and 7 posts actually ranked but had no internal links connecting them to service pages. We built a topic cluster strategy around 4 core service areas, consolidated the cannibalized content, created internal linking architecture, and produced a 6-month editorial calendar with 24 new pieces — each with a keyword target, intent classification, and content brief. After 6 months of execution, monthly organic traffic increased from 340 to 2,100 visits. Inbound leads from organic search went from 2 per month to 11.

What We Plan For

Every Format. Every Funnel Stage.

Pillar Pages

Comprehensive, authoritative pages that anchor a topic cluster. 2,000–4,000 words, targeting high-volume head terms.

Supporting Blog Posts

Targeted articles that answer specific questions within a topic cluster, linking back to the pillar page.

Service Pages

Conversion-focused pages optimized for commercial and transactional keywords. Clear value proposition, social proof, and CTAs.

Landing Pages

Campaign-specific pages designed for a single conversion goal — lead capture, demo request, or download.

Case Studies

Results-driven stories that demonstrate expertise. Structured around challenge, approach, and measurable outcome.

Resource Content

Guides, checklists, templates, and tools that attract links and establish the site as a go-to resource.

Measurement

What Gets Measured Gets Improved.

Metric What It Tells You
Organic Traffic Are people finding your content through search?
Keyword Rankings Are target keywords moving up over time?
Conversion Rate Is traffic turning into leads or customers?
Backlinks Earned Is content attracting links from other sites?
Content Decay Which older pieces are losing traffic and need refreshing?
Time on Page Is the content engaging or are people bouncing?

Honest Assessment

Is a Content Marketing Strategy Right for Your Business?

Makes Sense When

  • You publish content without a plan. If blog posts are chosen by gut feeling rather than keyword research, a strategy turns activity into results.
  • Organic traffic is flat despite consistent publishing. This usually means the content lacks strategic targeting — right volume, wrong topics.
  • You want to build authority in your industry. Topic clusters and strategic content depth are how Google recognizes expertise. Random blog posts do not build authority.
  • You have a team to execute but need direction. We build the strategy, briefs, and calendar. Your team (or ours) handles the writing.

Probably Not the Right Move When

  • Your website has technical SEO problems. Great content on a site Google cannot crawl properly will not rank. Fix technical issues first.
  • Nobody will write the content. A strategy without execution is a document. If you do not have writing capacity (in-house or through us), the plan sits unused.
  • Your industry has negligible search volume. Some ultra-niche B2B sectors have very limited organic search opportunity. We will tell you if this is the case during scoping.

Content Without Strategy is Just Publishing.

Send us your website and goals. We will build the keyword strategy, topic clusters, editorial calendar, and content briefs — ready for execution.

We start with an honest assessment of your current content situation before recommending a path forward.

FAQ.

We focus on strategy — keyword research, topic clustering, editorial calendars, and detailed content briefs. We can also handle content creation through our team or coordinate with your writers using the briefs we produce. Most businesses start with strategy and decide on execution after seeing the plan.

A writer creates content. A content strategist determines what content to create, why, in what order, targeting which keywords, with what internal linking structure, and measured against which KPIs. Without strategy, even excellent writing often fails to rank or convert.

We have built content strategies for B2B SaaS, healthcare, finance, ecommerce, and professional services. The framework is industry-agnostic — the research and planning process works across verticals because it starts with data, not assumptions.

Content marketing is a compounding investment. Initial ranking improvements typically appear within 2–3 months of publishing optimized content. Significant traffic growth usually shows within 4–6 months. The longer the strategy runs, the stronger the compounding effect as topical authority builds.