Site Speed
Audit.

Audits & Reviews
A 1-second delay in page load reduces conversions by 7 percent. Your homepage loads in 4.2 seconds on mobile. That is 22 percent of potential revenue disappearing before a user sees your first headline. 5 to 7 business days from kickoff to report.
We measure Core Web Vitals, server response times, render-blocking resources, image optimization gaps, third-party script impact, and caching effectiveness across desktop and mobile. Every finding includes the expected performance improvement and implementation priority.

Speed is Not a Technical Metric. It is a Revenue Metric.

Every second your site takes to load costs you visitors, conversions, and search rankings. These numbers quantify the cost of doing nothing.

53%
of mobile users leave a site that takes longer than 3 seconds to load
7%
decrease in conversions for every additional second of load time
2x
bounce rate for pages loading in 5 seconds compared to pages loading in 1 second
$2.6B
annual revenue lost across the retail industry due to slow-loading websites
40–70%
typical improvement in key metrics after implementing audit recommendations
5–7 Days
from kickoff to delivered report with a prioritized optimization roadmap

Three Metrics. Google Uses All Three To Rank Your Site.

Core Web Vitals are Google’s official performance signals. They measure loading speed, interactivity, and visual stability. Passing all three is a ranking factor. Failing any one of them pushes you down in search results.

Largest Contentful Paint (LCP)
Measures how long it takes for the largest visible element — hero image, headline, or video — to fully render. Good: under 2.5 seconds. Needs improvement: 2.5 to 4.0 seconds. Poor: over 4.0 seconds.
Interaction to Next Paint (INP)
Measures how quickly the page responds when a user clicks, taps, or types. This replaced First Input Delay in March 2024. Good: under 200 milliseconds. Needs improvement: 200 to 500 milliseconds. Poor: over 500 milliseconds.
Cumulative Layout Shift (CLS)
Measures unexpected movement of visible elements as the page loads — buttons shifting, text jumping, images resizing. Good: under 0.1. Needs improvement: 0.1 to 0.25. Poor: over 0.25.

Core Web Vitals Are the Starting Point. We Measure Everything Underneath.

Speed problems are rarely caused by a single issue. They are caused by layers of inefficiency — server, code, assets, and infrastructure — compounding on every page load. We measure all of them.

Loading and Rendering Metrics

Time to First Byte (TTFB) — how fast your server responds. First Contentful Paint (FCP) — when the first visible element appears. Largest Contentful Paint (LCP) — when the main content is fully rendered. Speed Index — how quickly visible content populates the viewport. Total Blocking Time (TBT) — how long the main thread is blocked by JavaScript. Time to Interactive (TTI) — when the page is fully usable.

Resource and Infrastructure Analysis

Total page weight and HTTP request count. Image optimization — format, compression, lazy loading, and responsive sizing. CSS and JavaScript file sizes, minification status, and delivery method. Font loading strategy and render impact. Third-party script inventory with individual performance cost. Server response time, CDN configuration, caching headers, compression (Gzip/Brotli), HTTP/2 or HTTP/3 support, and DNS resolution speed.

Speed is One Part of a Healthy Website. These Audits Cover the Rest.

Performance issues rarely exist in isolation. Security gaps, SEO problems, accessibility failures, and AI visibility blind spots often share the same root causes. Address them together.

WordPress Security Audit

Core, theme, and plugin vulnerability scanning. File permissions, database security, and authentication hardening.

ADA Compliance Audit

WCAG 2.1 Level AA testing with automated scanning and manual assistive technology evaluation.

Technical SEO Audit

Crawlability, indexation, structured data, internal linking, and Core Web Vitals from an SEO perspective.

AI Visibility Audit

How AI models like ChatGPT and Perplexity interpret and reference your content. Structured for machine readability.

Website Maintenance

Ongoing updates, security patches, performance monitoring, and uptime management to keep your site running.

View All Audits

Browse every audit and review service we offer. Bundle multiple audits for a comprehensive site health assessment.

Kickoff to Optimization Roadmap In 5 to 7 Business Days.

A structured process that moves from baseline measurement to prioritized action plan. No guesswork, no generic recommendations — every finding is specific to your site and your tech stack.

01

Baseline Measurement

Day 1. We collect Core Web Vitals from both lab and field data sources. We record current scores across every key page template — homepage, product pages, landing pages, blog, and any pages with custom functionality. This becomes the benchmark everything is measured against.

02

Deep Analysis

Days 2 through 4. We analyze server response times, render-blocking resources, image optimization gaps, JavaScript execution costs, third-party script impact, caching configuration, CDN setup, and compression settings. Every bottleneck is identified and quantified.

03

Optimization Roadmap

Days 5 and 6. We build a prioritized action plan organized by expected impact and implementation effort. Quick wins are separated from structural changes. Each recommendation includes the specific metric it will improve and the estimated performance gain.

04

Report Delivery

Day 7. You receive the complete audit report with baseline scores, every finding documented with screenshots and technical detail, the prioritized roadmap, and a walkthrough call to review findings and answer questions.

What We Need to Start. What You Receive When We Finish.

We keep the intake process minimal. Three inputs from you. A comprehensive deliverable package in return.

What We Need

Website URL — the live production site we will be testing against.

Hosting Details — provider, plan tier, and server location. This helps us separate hosting-level bottlenecks from code-level issues.

Google Analytics Access — GA4 read-only access so we can pull field data (real user metrics) alongside our lab measurements.

What You Receive

Core Web Vitals Report — LCP, INP, and CLS scores for every tested page with pass/fail against Google thresholds.

Bottleneck Inventory — every performance issue documented with screenshots, technical detail, and severity rating.

Prioritized Optimization Roadmap — each fix ranked by expected impact and implementation effort, organized into quick wins and structural changes.

Executive Summary — a non-technical overview of findings, business impact, and recommended next steps for stakeholders.

Audit Scope and Pricing Factors. Custom Quoted for Every Project.

Every site is different. A 10-page brochure site and a 5,000-page eCommerce store require fundamentally different levels of analysis. We scope every engagement based on what your site actually needs.

Timeline
Standard audits are delivered in 5 to 7 business days. Complex sites or sites with custom application logic may require additional time.
Site Size
Number of unique page templates, total page count, and the number of distinct user paths that need testing.
Platform
WordPress, Shopify, custom-built, or headless architecture. Each platform has unique performance characteristics and optimization strategies.
Third-Party Scripts
Analytics, marketing pixels, chat widgets, payment processors, and embedded content. Each third-party script adds load time and complexity to the analysis.
Custom Functionality
Search features, filtering systems, dynamic content loading, user dashboards, and interactive elements that require JavaScript-specific performance testing.
Optimization Scope
Audit Only delivers a report and roadmap. Audit plus Optimization includes hands-on implementation of all recommended fixes by our development team.
Ongoing Monitoring
Optional monthly Core Web Vitals tracking with automated alerts for performance regressions and quarterly optimization reviews.

See Our Work

See Exactly What You Will Receive.

Browse a complete site speed audit. Every performance bottleneck identified, every Core Web Vital measured, every optimization prioritized.

Download Full Report (PDF)

Faster Pages. Higher Conversions. Better Rankings.

Tell us what you need. We will scope the audit and provide a detailed estimate within one business day.

  • Free initial speed check on your homepage
  • Detailed estimate within one business day
  • Audit kickoff within one week of approval

FAQ.

PageSpeed Insights is a useful starting point, but it only tests a single page at a time and relies primarily on lab data. Our audit tests across your entire site using both lab and field data, analyzes server-side performance, evaluates third-party script impact, and provides implementation-ready fixes — not just a score.

We test every unique template type on your site — homepage, key landing pages, product or service pages, blog posts, category archives, and any pages with custom functionality. This ensures we catch performance issues across all user paths, not just the homepage.

Lab data is collected in a controlled environment with fixed device and network settings. Field data comes from real users visiting your site. Both are important — lab data helps diagnose specific issues, while field data reflects the actual experience your visitors have across different devices and connection speeds.

Yes. Our audit process works for any platform, but we have deep expertise in WordPress performance. We evaluate theme efficiency, plugin overhead, database query performance, and WordPress-specific caching strategies in addition to standard performance metrics.

Most sites see a 40 to 70 percent improvement in key metrics after implementing our recommendations. Results depend on the current state of your site. Sites with significant optimization gaps — uncompressed images, no caching, render-blocking scripts — typically see the largest gains.

Yes. Site speed is not a one-time fix. New content, plugins, third-party scripts, and platform updates can introduce regressions. We offer monthly performance monitoring that tracks Core Web Vitals over time and flags any degradation before it impacts rankings or conversions.