Shopify
Development.

Shopify
Shopify handles 10% of all US eCommerce. But a default theme with stock settings is not going to differentiate your brand at checkout. Customization is where Shopify starts earning its keep.
Custom Shopify theme development using Liquid, private and public app builds, Shopify Plus with advanced checkout customization, headless Shopify with Hydrogen and Oxygen, and platform migrations from WooCommerce, Magento, and legacy systems.

The Platform

Why Businesses Choose Shopify for Commerce.

Not just another eCommerce tool. The commerce infrastructure that handles hosting, security, PCI compliance, and checkout — so you focus on the experience.

01

4.8M+

02

10%

03

8K+

04

8

Active Shopify Stores Worldwide

That scale means a mature platform, proven infrastructure, and an ecosystem of apps and developers that evolves with commerce.

Of All US eCommerce Runs on Shopify

From startup DTC brands to enterprise retailers. Shopify is the commerce infrastructure behind some of the fastest-growing online stores.

Apps in the Shopify Ecosystem

Payments, fulfillment, marketing, subscriptions, B2B, analytics — almost every commerce requirement has a mature app solution.

Core Capability Areas We Go Deep in

Custom themes, Liquid development, headless commerce, app integrations, checkout customization, migration, Plus, and CRO.

Deep Expertise

What We Build With Shopify.

Not template installs. Production-grade Shopify development from a team that understands Liquid, the Storefront API, and the commerce data model.

01

Custom Themes

Pixel-perfect Shopify themes from design files. Built on Online Store 2.0 architecture with JSON templates and custom sections.

02

Liquid Development

Advanced Liquid templating for dynamic product pages, collection logic, metafield-driven content, and conditional rendering.

03

Headless Commerce

Shopify as the commerce engine with custom frontends via Storefront API and Hydrogen. Full control over the experience layer.

04

App Integrations

Third-party app configuration and custom app development. ERPs, CRMs, fulfillment systems, and marketing tools connected to Shopify.

05

Checkout Customization

Shopify Functions, checkout extensions, and custom scripts for branded checkout experiences, upsells, and dynamic pricing.

06

Platform Migration

Migrations from WooCommerce, Magento, BigCommerce, or custom systems. Data integrity, URL mapping, and SEO preservation.

07

Shopify Plus

Enterprise-grade Shopify. Shopify Flow automation, multi-currency, B2B wholesale channels, expansion stores, and advanced scripting.

08

Performance and CRO

Speed optimization, Core Web Vitals, conversion rate testing, and analytics setup. Faster stores that convert more visitors into buyers.

A Closer Look

Where it Matters Most.

Three areas where our Shopify expertise makes the biggest difference for your store.

Custom Themes

Every theme built from scratch on Online Store 2.0. No pre-built templates. No Dawn modifications passed off as custom work. Every theme starts from a blank canvas — designed in Figma, coded in Liquid, with JSON templates and custom sections configured for your product catalog. The result is a storefront that loads faster, converts better, and gives your team full editing control through the theme customizer without touching code.

Headless Commerce

Headless Shopify means using Shopify as the commerce backend — products, inventory, checkout, payments — while building a completely custom frontend. We build headless storefronts with Hydrogen and the Storefront API. The result is full design control, faster page loads, and experiences that are impossible with standard themes. Most stores do not need headless. When they do, we build it right.

Checkout Customization

Checkout is where revenue happens. On Shopify Plus, we build custom checkout experiences using checkout extensions and Shopify Functions — branded checkout flows, dynamic upsells, custom validation, loyalty point redemption, and conditional payment methods. On standard Shopify, we optimize within the platform’s extensibility points to maximize conversion without sacrificing the security of Shopify’s hosted checkout.

The Stack

The Ecosystem We Work In.

Shopify is more than a storefront. We work with the apps, APIs, and tools that turn it into a complete commerce platform.

Storefront

Liquid, Online Store 2.0, Hydrogen, Storefront API, Custom Sections, and Dawn framework.

Payments and Checkout

Shopify Payments, Stripe, PayPal, Shop Pay, Checkout Extensions, and Shopify Functions.

Fulfillment

ShipStation, Shippo, Shopify Fulfillment Network, EasyPost, and AfterShip.

Marketing and Email

Klaviyo, Shopify Email, Privy, Yotpo, Stamped, and Gorgias for support.

Analytics and CRO

Shopify Analytics, Google Analytics 4, Hotjar, Lucky Orange, and Lifetimely.

Development

Shopify CLI, Theme Kit, Shopify Admin API, GraphQL, Polaris, and Partner Dashboard.

The Process

How a Shopify Project Flows.

Commerce-specific. Predictable. Every project follows the same disciplined path from brief to launch.

01

Brief and Scoping

You share the project requirements. We evaluate the store model, recommend the right Shopify tier, define deliverables, and provide a timeline and cost within 48 hours.

02

Storefront Design

Custom storefront design in Figma. Homepage, collection pages, product detail pages, cart, and checkout. Two structured revision rounds. No templates.

03

Theme Build

Custom Liquid theme on Online Store 2.0. JSON templates, custom sections, metafield configuration, and responsive build. Editable from the theme customizer from day one.

04

Apps and Integrations

Third-party app setup, custom app development, payment gateway configuration, shipping rules, and marketing tool connections. Everything the store needs to operate.

05

Staging and QA

Full store testing on a development store. Checkout flow, payment processing, shipping calculations, cross-browser, mobile QA, and performance audit before anything goes live.

06

Launch and Handoff

Domain transfer, DNS configuration, analytics setup, admin training, and documentation. 7-day post-launch support. Your team gets full ownership with everything documented.

Platform Fit

Is Shopify The Right Choice?

Sometimes it is. Sometimes it is not. We will tell you the truth either way.

Shopify Excels When

  • Product-based eCommerce — online stores selling physical or digital products where cart, checkout, and inventory management are core requirements.
  • Speed to market matters — Shopify’s hosted infrastructure means no server management, no security patches, no PCI compliance burden. Launch faster.
  • Multi-channel selling — Instagram, Facebook, TikTok, Amazon, Google Shopping, and POS — all managed from one Shopify backend.
  • Subscription or recurring revenue — subscription models with apps like Recharge or Shopify’s native subscriptions integrated directly into checkout.
  • Your team needs independence — non-technical teams that manage products, discounts, and content without developer support.

Consider Alternatives When

  • Content-driven website — blogs, resource centers, and editorial sites where content is the product. WordPress is the stronger foundation.
  • Custom application logic — portals, dashboards, or SaaS platforms with complex business rules. Laravel handles this natively.
  • Deep CMS customization — highly structured content models with custom post types, taxonomies, and editorial workflows. WordPress with ACF is purpose-built for this.
  • Budget is extremely tight — Shopify has a monthly platform fee. For simple brochure sites, WordPress on shared hosting costs less to operate.

Choosing the Right Tier

Shopify Vs. Shopify Plus.

Most stores run on standard Shopify. Some need Plus. Here is how we determine which tier fits your business.

Checkout Control

Standard Shopify offers basic branding and layout options through theme settings. Shopify Plus unlocks full checkout extensibility — custom UI components, Shopify Functions for payment and discount logic, and branded checkout flows. If your checkout experience needs to do more than display products and take payment, Plus is the path.

Automation

Standard Shopify relies on manual workflows and third-party apps for automation. Shopify Plus includes Shopify Flow — a visual automation builder for orders, inventory, customers, and fulfillment. Flow eliminates repetitive tasks and reduces operational overhead at scale.

B2B and Wholesale

Standard Shopify handles wholesale through third-party apps like Wholesale Club. Shopify Plus includes a native B2B channel — company accounts, customer-specific pricing, net payment terms, quantity rules, and draft orders. If you sell to businesses alongside consumers, Plus simplifies the entire operation.

Scale and Expansion

Standard Shopify requires a separate plan per store. Shopify Plus includes up to 9 expansion stores — ideal for multi-region or multi-brand businesses. Plus also provides higher API rate limits, unlimited staff accounts, and a dedicated merchant success manager.

Not sure which tier fits? Share your store requirements and we will recommend the right plan. Get started.

In Practice

Real Projects. Real Outcomes.

Every Shopify build starts with a business problem. Here is how three of them played out.

DTC Brand With 800+ Skus

The problem: A direct-to-consumer skincare brand was running on a custom-coded platform that required a developer for every product update. Adding a new variant took 48 hours. Their holiday campaign was three months away.

What we built: Custom Shopify theme with metafield-driven product pages, automated inventory sync with their 3PL, and a promotional engine using Shopify Scripts for tiered discounts.

The outcome: Product updates went from 48 hours to 15 minutes. The holiday campaign launched on schedule. Cart abandonment dropped 22% after checkout optimization.

B2B Wholesale + DTC Storefront

The problem: A specialty food distributor sold wholesale through email and phone orders while running a separate consumer storefront on a different platform. Two systems, two inventories, constant sync errors.

What we built: Shopify Plus with B2B channel — customer-specific pricing tiers, net-30 payment terms, minimum order quantities, and a unified catalog. The DTC storefront ran on the same backend with consumer-facing pricing.

The outcome: Single inventory source of truth. Wholesale order processing time cut by 60%. B2B customers placed orders independently instead of calling in.

Subscription Box Service

The problem: A monthly subscription box company outgrew their WordPress + WooCommerce setup. Recurring billing broke during traffic spikes, and their checkout conversion rate was under 1.8%.

What we built: Migrated to Shopify with Recharge for subscription management. Custom theme with a “build your box” configurator. Integrated Klaviyo for post-purchase flows and churn reduction campaigns.

The outcome: Checkout conversion improved to 3.4%. Zero downtime during peak traffic. Subscriber churn dropped 18% within the first quarter after migration.

Start a Shopify Project.

Tell us about your Shopify needs. Scope estimate and timeline within 48 hours — no commitment, no sales pitch.

Custom quoted based on project scope. Typical build timelines range from 4 to 10 weeks depending on complexity.

FAQ.

Standard Shopify handles most stores. Shopify Plus is for high-volume merchants who need Shopify Flow automation, custom checkout scripts, wholesale B2B channels, expansion stores, or advanced API access. We scope the right tier during discovery based on revenue, SKU count, and feature requirements.

Yes. We handle full migrations — products, customers, order history, URLs, and SEO metadata. We map URL structures, set up 301 redirects, and test every data point. Migrations are staged and verified before the cutover goes live.

Yes. When off-the-shelf apps do not fit, we build custom Shopify apps using the Admin API and Polaris framework. Common use cases include custom product configurators, wholesale pricing logic, inventory sync with external systems, and internal admin tools.

Headless means using Shopify as the commerce backend while building a completely custom frontend. It gives full design control and faster performance. Most stores do not need it — Online Store 2.0 custom themes cover 90% of requirements. Headless is right when the brand needs a unique experience that standard themes cannot achieve.

SEO is built into every Shopify project. Clean URL structures, proper heading hierarchy, structured data for products and reviews, optimized images, and fast load times. We configure meta titles, descriptions, and canonical URLs. For migrations, we handle full redirect mapping to preserve search rankings.

Yes. Shopify Plus includes a dedicated B2B channel with customer-specific pricing, net payment terms, company accounts, and quantity rules. For standard Shopify plans, wholesale can be handled through apps like Wholesale Club or custom pricing logic via Shopify Functions.

Design phases include two structured revision rounds. Development includes one round after staging review. Revisions address feedback on agreed deliverables — not redesigns or scope expansions. Additional rounds can be quoted separately.